America loves k-cups, but instant coffee rules the planet — quarta movement

In all of those other world, Nestle’s Nescafé instant coffee leads the marketplace, although many of individuals regions drink fresh coffee than instant. Nescafé is simply so dominant within the instant category that it is sales are greater than other individual brands.

Don’t expect world domination from Keurig in the near future. The organization barely has any presence outdoors of The United States, and it has lots of focus on its hands because it prepares to produce a brand new type of machines and capsules, in addition to a machine which makes cold bubbly drinks. Keurig’s US rise comes despite concerns the pods are eco inefficient.

The organization already partners with lots of its competitors in coffee, brands for example Starbucks, Dunkin’ Donuts, and Peet’s—who all make customized pods for Keurig’s machines. (Keurig also just designed a cope with J.M. Smucker, which owns Folgers.) So Keurig winds up benefitting using their company coffee companies’ branding.

Here’s the breakdown how Keurig stacks facing its US competitors according to brand share of the market by value, using data from Euromonitor.

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Keurig went from serving 1% from the retail coffee market in 2008 to almost a fifth in 2013.

All of those other world likes a really different group of coffee brands, as proven within the charts below (in every situation arrayed below Nescafé, the planet leader).

Four from the top six brands in South America are Brazilian


Instant coffee is accepted fresh in Asia, so Nescafé dominates


Single-serve Nespresso pods really are a close second to Nescafé in Europe:


Worldwide, Nescafé still trounces Keurig

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